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Timeline
Chapter title |
Conjoint Measurement of Mail Survey: An Empirical Investigation of Alternative Instruments
|
---|---|
Chapter number | 85 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_85 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
David A. Karns, Inder P. Khera, Karns, David A., Khera, Inder P. |