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Market Segmentation Analysis

Overview of attention for book
Cover of 'Market Segmentation Analysis'

Table of Contents

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    Book Overview
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    Chapter 1 Market Segmentation
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    Chapter 2 Market Segmentation Analysis
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    Chapter 3 Step 1: Deciding (not) to Segment
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    Chapter 4 Step 2: Specifying the Ideal Target Segment
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    Chapter 5 Step 3: Collecting Data
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    Chapter 6 Step 4: Exploring Data
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    Chapter 7 Step 5: Extracting Segments
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    Chapter 8 Step 6: Profiling Segments
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    Chapter 9 Step 7: Describing Segments
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    Chapter 10 Step 8: Selecting the Target Segment(s)
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    Chapter 11 Step 9: Customising the Marketing Mix
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    Chapter 12 Step 10: Evaluation and Monitoring
Attention for Chapter 6: Step 4: Exploring Data
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