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Market Segmentation Analysis

Overview of attention for book
Attention for Chapter 7: Step 5: Extracting Segments
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Chapter title
Step 5: Extracting Segments
Chapter number 7
Book title
Market Segmentation Analysis
Published by
Springer, Singapore, January 2018
DOI 10.1007/978-981-10-8818-6_7
Book ISBNs
978-9-81-108817-9, 978-9-81-108818-6
Authors

Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 2 22%
Researcher 1 11%
Student > Master 1 11%
Unknown 5 56%
Readers by discipline Count As %
Decision Sciences 2 22%
Business, Management and Accounting 2 22%
Linguistics 1 11%
Unknown 4 44%