↓ Skip to main content

Market Segmentation Analysis

Overview of attention for book
Attention for Chapter 8: Step 6: Profiling Segments
Altmetric Badge

Citations

dimensions_citation
112 Dimensions

Readers on

mendeley
5 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Step 6: Profiling Segments
Chapter number 8
Book title
Market Segmentation Analysis
Published by
Springer, Singapore, January 2018
DOI 10.1007/978-981-10-8818-6_8
Book ISBNs
978-9-81-108817-9, 978-9-81-108818-6
Authors

Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 1 20%
Student > Master 1 20%
Unknown 3 60%
Readers by discipline Count As %
Business, Management and Accounting 2 40%
Unknown 3 60%