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Mendeley readers
| Chapter title |
Market Segmentation
|
|---|---|
| Chapter number | 1 |
| Book title |
Market Segmentation Analysis
|
| Published by |
Springer, Singapore, January 2018
|
| DOI | 10.1007/978-981-10-8818-6_1 |
| Book ISBNs |
978-9-81-108817-9, 978-9-81-108818-6
|
| Authors |
Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich |
Mendeley readers
The data shown below were compiled from readership statistics for 1,099 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 5 | <1% |
| Spain | 3 | <1% |
| India | 3 | <1% |
| Turkey | 2 | <1% |
| Iran, Islamic Republic of | 2 | <1% |
| United States | 2 | <1% |
| Sri Lanka | 2 | <1% |
| Argentina | 2 | <1% |
| Austria | 1 | <1% |
| Other | 15 | 1% |
| Unknown | 1062 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 242 | 22% |
| Student > Bachelor | 186 | 17% |
| Student > Ph. D. Student | 96 | 9% |
| Student > Postgraduate | 53 | 5% |
| Researcher | 42 | 4% |
| Other | 180 | 16% |
| Unknown | 300 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 409 | 37% |
| Social Sciences | 78 | 7% |
| Economics, Econometrics and Finance | 59 | 5% |
| Computer Science | 45 | 4% |
| Engineering | 43 | 4% |
| Other | 143 | 13% |
| Unknown | 322 | 29% |