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Market Segmentation Analysis

Overview of attention for book
Attention for Chapter 5: Step 3: Collecting Data
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Chapter title
Step 3: Collecting Data
Chapter number 5
Book title
Market Segmentation Analysis
Published by
Springer, Singapore, January 2018
DOI 10.1007/978-981-10-8818-6_5
Book ISBNs
978-9-81-108817-9, 978-9-81-108818-6
Authors

Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 3 30%
Student > Ph. D. Student 1 10%
Student > Bachelor 1 10%
Researcher 1 10%
Student > Master 1 10%
Other 0 0%
Unknown 3 30%
Readers by discipline Count As %
Business, Management and Accounting 3 30%
Mathematics 1 10%
Arts and Humanities 1 10%
Decision Sciences 1 10%
Social Sciences 1 10%
Other 0 0%
Unknown 3 30%