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Market Segmentation Analysis

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Attention for Chapter 12: Step 10: Evaluation and Monitoring
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Chapter title
Step 10: Evaluation and Monitoring
Chapter number 12
Book title
Market Segmentation Analysis
Published by
Springer, Singapore, January 2018
DOI 10.1007/978-981-10-8818-6_12
Book ISBNs
978-9-81-108817-9, 978-9-81-108818-6
Authors

Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich