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| Title |
Market Segmentation Analysis
|
|---|---|
| Published by |
Springer Singapore, May 2018
|
| DOI | 10.1007/978-981-10-8818-6 |
| ISBNs |
978-9-81-108817-9, 978-9-81-108818-6
|
| Authors |
Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich |
Twitter Demographics
The data shown below were collected from the profiles of 31 tweeters who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 6 | 19% |
| Colombia | 1 | 3% |
| Spain | 1 | 3% |
| Burkina Faso | 1 | 3% |
| United Kingdom | 1 | 3% |
| Germany | 1 | 3% |
| France | 1 | 3% |
| Sweden | 1 | 3% |
| Iran, Islamic Republic of | 1 | 3% |
| Other | 3 | 10% |
| Unknown | 14 | 45% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 16 | 52% |
| Scientists | 11 | 35% |
| Science communicators (journalists, bloggers, editors) | 2 | 6% |
| Practitioners (doctors, other healthcare professionals) | 1 | 3% |
| Unknown | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 25 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 10 | 40% |
| Student > Master | 3 | 12% |
| Student > Doctoral Student | 1 | 4% |
| Other | 1 | 4% |
| Professor | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 8 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 36% |
| Economics, Econometrics and Finance | 2 | 8% |
| Environmental Science | 1 | 4% |
| Computer Science | 1 | 4% |
| Sports and Recreations | 1 | 4% |
| Other | 3 | 12% |
| Unknown | 8 | 32% |