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Mendeley readers
| Chapter title |
Step 2: Specifying the Ideal Target Segment
|
|---|---|
| Chapter number | 4 |
| Book title |
Market Segmentation Analysis
|
| Published by |
Springer, Singapore, January 2018
|
| DOI | 10.1007/978-981-10-8818-6_4 |
| Book ISBNs |
978-9-81-108817-9, 978-9-81-108818-6
|
| Authors |
Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 27% |
| Student > Postgraduate | 1 | 9% |
| Unknown | 7 | 64% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 9% |
| Economics, Econometrics and Finance | 1 | 9% |
| Decision Sciences | 1 | 9% |
| Engineering | 1 | 9% |
| Unknown | 7 | 64% |