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Mendeley readers
| Chapter title |
Step 9: Customising the Marketing Mix
|
|---|---|
| Chapter number | 11 |
| Book title |
Market Segmentation Analysis
|
| Published by |
Springer, Singapore, January 2018
|
| DOI | 10.1007/978-981-10-8818-6_11 |
| Book ISBNs |
978-9-81-108817-9, 978-9-81-108818-6
|
| Authors |
Sara Dolnicar, Bettina Grün, Friedrich Leisch, Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 18 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 2 | 11% |
| Student > Bachelor | 2 | 11% |
| Unspecified | 1 | 6% |
| Student > Postgraduate | 1 | 6% |
| Other | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 10 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 11% |
| Business, Management and Accounting | 2 | 11% |
| Arts and Humanities | 1 | 6% |
| Unspecified | 1 | 6% |
| Computer Science | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 10 | 56% |