Attention for Chapter 169:
Consumers’ Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer
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Chapter title |
Consumers’ Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer
|
Chapter number |
169 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer International Publishing, December 2015
|
DOI |
10.1007/978-3-319-24184-5_169 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Johannes Stolz, Horacio Molina Sánchez, Jesús Ramírez Sobrino
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
10 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
2 |
20% |
Professor |
1 |
10% |
Student > Master |
1 |
10% |
Researcher |
1 |
10% |
Student > Postgraduate |
1 |
10% |
Other |
0 |
0% |
Unknown |
4 |
40% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
50% |
Economics, Econometrics and Finance |
1 |
10% |
Unknown |
4 |
40% |