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Mendeley readers
Chapter title |
Measuring Consumer-Based Brand Authenticity
|
---|---|
Chapter number | 131 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_131 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Julie Napoli, Sonia J. Dickinson, Michael B. Beverland, Francis Farrelly, Napoli, Julie, Dickinson, Sonia J., Beverland, Michael B., Farrelly, Francis |
Mendeley readers
The data shown below were compiled from readership statistics for 108 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 108 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 19 | 18% |
Student > Ph. D. Student | 13 | 12% |
Student > Bachelor | 8 | 7% |
Lecturer | 7 | 6% |
Student > Doctoral Student | 3 | 3% |
Other | 10 | 9% |
Unknown | 48 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 47 | 44% |
Social Sciences | 4 | 4% |
Arts and Humanities | 3 | 3% |
Economics, Econometrics and Finance | 3 | 3% |
Computer Science | 1 | <1% |
Other | 2 | 2% |
Unknown | 48 | 44% |