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Mendeley readers
Chapter title |
Towards a Global Framework for Advertising Self Regulation
|
---|---|
Chapter number | 150 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_150 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Park Beede, Jean Boddewyn, Sonia Dickinson, Gayle F. Kerr, Kathleen Mortimer, David S. Waller, Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, Waller, David S. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 40% |
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Arts and Humanities | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 1 | 20% |