You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Study of the Marketing Curriculum in Australia: The 1930S to Now
|
---|---|
Chapter number | 21 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer International Publishing, December 2015
|
DOI | 10.1007/978-3-319-24184-5_21 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Ellis, Robert B., Waller, David S., Robert B. Ellis, David S. Waller |