Attention for Chapter 144:
An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor
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Chapter title |
An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor
|
Chapter number |
144 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_144 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Reinhard Grohs, Kim Kopfer, David M. Woisetschläger
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Other |
1 |
14% |
Student > Master |
1 |
14% |
Unknown |
5 |
71% |
Readers by discipline |
Count |
As % |
Linguistics |
1 |
14% |
Economics, Econometrics and Finance |
1 |
14% |
Unknown |
5 |
71% |