Attention for Chapter 23:
What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
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Chapter title |
What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
|
Chapter number |
23 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_23 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Robert Frankel, Diane A. Mollenkopf, Ivan Russo, B. Jay Coleman, G. Peter Dapiran
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
3 |
60% |
Librarian |
1 |
20% |
Professor > Associate Professor |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
40% |
Agricultural and Biological Sciences |
1 |
20% |
Engineering |
1 |
20% |
Unknown |
1 |
20% |