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Chapter title |
Embarrassment Effects on Purchase Intent for a Product with Socially Shared Superstitious Meanings: a Structured Abstract
|
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Chapter number | 165 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-24184-5_165 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Di Wang, Harmen Oppewal, Dominic Thomas |