Attention for Chapter 201:
Believe It or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation
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Chapter title |
Believe It or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation
|
Chapter number |
201 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_201 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Kevin Money, Bettina West, Carola Hillenbrand
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
1 |
14% |
Researcher |
1 |
14% |
Student > Master |
1 |
14% |
Unknown |
4 |
57% |
Readers by discipline |
Count |
As % |
Environmental Science |
2 |
29% |
Business, Management and Accounting |
1 |
14% |
Economics, Econometrics and Finance |
1 |
14% |
Unknown |
3 |
43% |