Attention for Chapter 8:
Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship
|
Chapter number |
8 |
Book title |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
|
Published by |
Springer, Cham, January 2016
|
DOI |
10.1007/978-3-319-24184-5_8 |
Book ISBNs |
978-3-31-924182-1, 978-3-31-924184-5
|
Authors |
Martin Schmidt, Johannes Hattula, Christian Schmitz, Sven Reinecke
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
17% |
Student > Bachelor |
1 |
17% |
Lecturer |
1 |
17% |
Unknown |
3 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
33% |
Economics, Econometrics and Finance |
1 |
17% |
Unknown |
3 |
50% |