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Mendeley readers
Chapter title |
Activity-Based Advertising
|
---|---|
Chapter number | 4 |
Book title |
Pervasive Advertising
|
Published by |
Springer London, July 2011
|
DOI | 10.1007/978-0-85729-352-7_4 |
Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
Authors |
Kurt Partridge, Bo Begole, Partridge, Kurt, Begole, Bo |
Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 7% |
Unknown | 13 | 93% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 6 | 43% |
Student > Master | 4 | 29% |
Student > Bachelor | 1 | 7% |
Student > Doctoral Student | 1 | 7% |
Researcher | 1 | 7% |
Other | 0 | 0% |
Unknown | 1 | 7% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 9 | 64% |
Business, Management and Accounting | 2 | 14% |
Engineering | 2 | 14% |
Unknown | 1 | 7% |