You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract
|
---|---|
Chapter number | 152 |
Book title |
Enlightened Marketing in Challenging Times
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-42545-6_152 |
Book ISBNs |
978-3-03-042544-9, 978-3-03-042545-6
|
Authors |
Krisitn Stewart, Isabella Cunningham, Matt Kammer-Kerwick, Stewart, Krisitn, Cunningham, Isabella, Kammer-Kerwick, Matt |