Pollution numérique : manifeste pour une sobriété publicitaire
The Conversation,
Parmi les nombreuses activités humaines dont on mesure désormais l’influence sur le réchauffement climatique, l’économie numériqu…
Pervasive Advertising
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Pervasive Advertising
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Altmetric BadgeChapter 2 Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
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Altmetric BadgeChapter 3 Meaningful Advertising
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Altmetric BadgeChapter 4 Activity-Based Advertising
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Altmetric BadgeChapter 5 A Standard for Digital Signage Privacy
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Altmetric BadgeChapter 6 Targeted Advertising on the Handset: Privacy and Security Challenges
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Altmetric BadgeChapter 7 Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
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Altmetric BadgeChapter 8 Conceptualizing Context for Pervasive Advertising
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Altmetric BadgeChapter 9 Managing Advertising Context
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Altmetric BadgeChapter 10 Social Networks in Pervasive Advertising and Shopping
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Altmetric BadgeChapter 11 Adapting News and Advertisements to Groups
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Altmetric BadgeChapter 12 Deploying Pervasive Advertising in a Farmers’ Market
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Altmetric BadgeChapter 13 Rural Communities and Pervasive Advertising
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Altmetric BadgeChapter 14 Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
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Altmetric BadgeChapter 15 Ambient Persuasion in the Shopping Context
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Altmetric BadgeChapter 16 Interacting with Sound
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Altmetric BadgeChapter 17 Scent Marketing: Making Olfactory Advertising Pervasive