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X Demographics
Mendeley readers
| Chapter title |
Segmentation in Social Marketing: Five Steps to Success
|
|---|---|
| Chapter number | 6 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_6 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Timo Dietrich, Dietrich, Timo |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 26 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 3 | 12% |
| Student > Master | 3 | 12% |
| Researcher | 3 | 12% |
| Professor | 2 | 8% |
| Student > Ph. D. Student | 2 | 8% |
| Other | 3 | 12% |
| Unknown | 10 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 19% |
| Social Sciences | 4 | 15% |
| Agricultural and Biological Sciences | 1 | 4% |
| Computer Science | 1 | 4% |
| Nursing and Health Professions | 1 | 4% |
| Other | 4 | 15% |
| Unknown | 10 | 38% |