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From Chinese Brand Culture to Global Brands

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Cover of 'From Chinese Brand Culture to Global Brands'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Global Branding, Fashion Systems, and Historical Culture
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    Chapter 3 Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends
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    Chapter 4 The 2008 Beijing Olympics Opening Ceremony: Branding China for the World
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    Chapter 5 Shanghai Tang: A Chinese Luxury Brand with Global Ambitions
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    Chapter 6 From Chinese Brand Culture to Global Brands
Attention for Chapter 2: Global Branding, Fashion Systems, and Historical Culture
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