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Mendeley readers
| Title |
From Chinese Brand Culture to Global Brands
|
|---|---|
| Published by |
Palgrave Macmillan UK, October 2013
|
| DOI | 10.1057/9781137276353 |
| ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
| Authors |
Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 6% |
| Denmark | 1 | 6% |
| Unknown | 16 | 89% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 17% |
| Lecturer > Senior Lecturer | 2 | 11% |
| Student > Ph. D. Student | 2 | 11% |
| Student > Doctoral Student | 1 | 6% |
| Student > Bachelor | 1 | 6% |
| Other | 4 | 22% |
| Unknown | 5 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 4 | 22% |
| Business, Management and Accounting | 4 | 22% |
| Arts and Humanities | 3 | 17% |
| Unspecified | 1 | 6% |
| Economics, Econometrics and Finance | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 4 | 22% |