You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Shanghai Tang: A Chinese Luxury Brand with Global Ambitions
|
---|---|
Chapter number | 5 |
Book title |
From Chinese Brand Culture to Global Brands
|
Published by |
Palgrave Macmillan, London, January 2013
|
DOI | 10.1057/9781137276353_5 |
Book ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
Authors |
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 2 | 33% |
Student > Bachelor | 1 | 17% |
Student > Postgraduate | 1 | 17% |
Student > Master | 1 | 17% |
Unknown | 1 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 17% |
Business, Management and Accounting | 1 | 17% |
Computer Science | 1 | 17% |
Engineering | 1 | 17% |
Design | 1 | 17% |
Other | 0 | 0% |
Unknown | 1 | 17% |