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Mendeley readers
| Chapter title |
Global Branding, Fashion Systems, and Historical Culture
|
|---|---|
| Chapter number | 2 |
| Book title |
From Chinese Brand Culture to Global Brands
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9781137276353_2 |
| Book ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
| Authors |
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Unknown | 1 | 50% |