↓ Skip to main content

From Chinese Brand Culture to Global Brands

Overview of attention for book
Attention for Chapter 3: Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends
Altmetric Badge

Citations

dimensions_citation
20 Dimensions

Readers on

mendeley
2 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends
Chapter number 3
Book title
From Chinese Brand Culture to Global Brands
Published by
Palgrave Macmillan, London, January 2013
DOI 10.1057/9781137276353_3
Book ISBNs
978-1-349-44663-6, 978-1-137-27635-3
Authors

Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 100%
Readers by discipline Count As %
Arts and Humanities 1 50%
Design 1 50%