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Mendeley readers
| Chapter title |
From Chinese Brand Culture to Global Brands
|
|---|---|
| Chapter number | 6 |
| Book title |
From Chinese Brand Culture to Global Brands
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9781137276353_6 |
| Book ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
| Authors |
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 9% |
| Unknown | 21 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 5 | 22% |
| Student > Bachelor | 3 | 13% |
| Student > Master | 2 | 9% |
| Student > Doctoral Student | 1 | 4% |
| Lecturer | 1 | 4% |
| Other | 4 | 17% |
| Unknown | 7 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 26% |
| Design | 5 | 22% |
| Arts and Humanities | 3 | 13% |
| Computer Science | 1 | 4% |
| Social Sciences | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 6 | 26% |