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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
From Chinese Brand Culture to Global Brands
|
| Published by |
Palgrave Macmillan, London, January 2013
|
| DOI | 10.1057/9781137276353_1 |
| Book ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
| Authors |
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |