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Mendeley readers
Chapter title |
The 2008 Beijing Olympics Opening Ceremony: Branding China for the World
|
---|---|
Chapter number | 4 |
Book title |
From Chinese Brand Culture to Global Brands
|
Published by |
Palgrave Macmillan, London, January 2013
|
DOI | 10.1057/9781137276353_4 |
Book ISBNs |
978-1-349-44663-6, 978-1-137-27635-3
|
Authors |
Wu Zhiyan, Janet Borgerson, Jonathan Schroeder, Zhiyan, Wu, Borgerson, Janet, Schroeder, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unknown | 1 | 100% |