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Chapter title |
Are Perceptions of Personal Selling the Same in Singapore as those in the U.S.?
|
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Chapter number | 6 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_6 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
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Authors |
Venkatapparao Mummalaneni, Jerome D. Williams, Mummalaneni, Venkatapparao, Williams, Jerome D. |