You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Is There a Reliable Scale for Assessing Attitudes and Preferences among Hispanic and Non-Hispanic Consumers?
|
---|---|
Chapter number | 60 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_60 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Myra Mabel Perez-Rivera, Perez-Rivera, Myra Mabel |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 100% |