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Chapter title |
Prisoner’s and Samaritan’s Dilemmas in South Africa: The Case of Coke Versus Pepsi
|
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Chapter number | 36 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_36 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Vernon Q. Murray, Gregory Hamilton, Murray, Vernon Q., Hamilton, Gregory |