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Chapter title |
The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?
|
---|---|
Chapter number | 55 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_55 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Victor J. Massad, Joanne M. Tucker, Massad, Victor J., Tucker, Joanne M. |