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Proceedings of the 1996 Multicultural Marketing Conference

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Cover of 'Proceedings of the 1996 Multicultural Marketing Conference'

Table of Contents

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    Book Overview
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    Chapter 1 Creating Brand Names: Strategic and International Considerations
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    Chapter 2 Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable
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    Chapter 3 Intercultural Communication within Multinational Marketing Firms: A Societal Perspective
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    Chapter 4 Antecedents of Marketing Adoption: An Empirical Study among Small and Medium Scale Malay Entrepreneurs in Peninsular Malaysia
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    Chapter 5 Empirical Investigation on the Determinants of Marketing Sarawak’s Heritage as Tourists Destination
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    Chapter 6 Are Perceptions of Personal Selling the Same in Singapore as those in the U.S.?
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    Chapter 7 Purchasing Decisions among Black and White Families for Selected Products in Durham, North Carolina
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    Chapter 8 Psychological Influences on African American Compulsive Gambling Behavior
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    Chapter 9 Ethnicity and Lottery Ticket Purchase: An Analysis of Florida Lottery Participation
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    Chapter 10 Ethnocentric Tendencies and Consumer Purchase Behavior in Central and Eastern Europe: The Case of Slovenia
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    Chapter 11 Cultural Differences in the Appreciation of Art Periods and Art Forms
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    Chapter 12 Consumers’ Perceptions of Uni- and Bi-National Products: The Interaction of Country of Origin and Brand Name
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    Chapter 13 An Examination of the Impact of Closing Techniques and Buyer Gender on Attitude toward the Salesperson
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    Chapter 14 Training Multicultural Sales Managers
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    Chapter 15 How Appealing are sales careers?: A Comparison of African-American and Caucasian Student Perceptions
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    Chapter 16 Impact of Shortening International Product Life Cycle
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    Chapter 17 Religion: The Determining Factor in Constructing Global Marketing Strategies
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    Chapter 18 A Study of Employee Satisfaction with HMO Services at a Historically Black University
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    Chapter 19 Predictive Factors of Abortion Attitudes between Whites and Blacks
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    Chapter 20 Health Care: A Competitive Environment
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    Chapter 21 Malaysian Consumers Attitudes and Purchases toward Local versus Foreign Made Products
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    Chapter 22 Wives’ Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families
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    Chapter 23 Consumer Attitudes toward Advertising: Does Culture Matter?
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    Chapter 24 International Advertising: Using Hofstede’S (1980) Framework as a Basis for Standardization
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    Chapter 25 Cultural Implications for New Zealand Companies in Southeast Asia
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    Chapter 26 Marketing to Chinese-Australians
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    Chapter 27 Japanese Adult Women and their General Perceptions of Sex Role Portrayals in Japanese Advertisements
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    Chapter 28 Idealized Images in Advertisements: Do Consumers Emulate or Ignore Them?
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    Chapter 29 A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising
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    Chapter 30 International Marketing Ethics: Challenges in Developing Global Code of Ethics
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    Chapter 31 In Search of the Ethical Marketing Manager in Malaysia : Some Preliminary Findings
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    Chapter 32 Cross-Cultural Relationship Marketing in Hypermedia Environments
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    Chapter 33 Afropoiesis: Towards a Multicultural Consumer Interface in Cyberspace
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    Chapter 34 A Cross-Sectional Analysis of Emerging Markets and Business Strategies in the Multicultural South African Environment
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    Chapter 35 Coca-Cola Sabco - A Case Study in Distribution to the “Main Market” in South Africa
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    Chapter 36 Prisoner’s and Samaritan’s Dilemmas in South Africa: The Case of Coke Versus Pepsi
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    Chapter 37 Exploring Subcultural Influences on Product Images
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    Chapter 38 A Multidimensional Perspective on Acculturation and its Relative Impact on Consumption and Lifestyles
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    Chapter 39 Marketing Educational Services to International Students at the University of North Alabama
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    Chapter 40 Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework
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    Chapter 41 Preparing Hospitality Professionals to Serve the Multicultural Market: Creating an Internationalized Curriculum
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    Chapter 42 The Impact of Ethnicity on Values: An Exploratory Study of Blacks, Whites and Hispanics Using the List of Values
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    Chapter 43 Taking a Culturally Pluralistic Approach to Measuring Ethnic Identity
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    Chapter 44 Measuring Consumer Awareness in Kenya
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    Chapter 45 Marketing in Transitionary Economics: A Focus on Sub-Sahara Africa
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    Chapter 46 A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer
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    Chapter 47 Marketing to Ethnic Minorities in Britain
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    Chapter 48 Cigarette Advertising and Smoking: A Comparison of White and African American Teenagers
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    Chapter 49 Cultural Affects on Product Choice: An Empirical Study
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    Chapter 50 Short Cut to Understanding the Chinese through the Novel Dream of the Red Chamber
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    Chapter 51 The Impact of Culture on Strategy and Organisation in International Retailing
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    Chapter 52 Cultural Differences and the Service Experience
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    Chapter 53 Segmenting the Black Market: Segment Based on Cultural Context
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    Chapter 54 A Content Analysis of Alcoholic Advertisements in African American Magazines
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    Chapter 55 The Role of Gender as an Antecedent to Opportunism: Are Women Less Opportunistic?
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    Chapter 56 Gender and Source Credibility: An Exploratory Perspective
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    Chapter 57 Toward a Theory of Spokesperson Effectiveness: Implications for the Latino Spokesman in the United States
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    Chapter 58 The Effect of Spanish-English Bilingualism on Young Children’s Understanding of Consumer-Related Messages
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    Chapter 59 Advertising Strategies of Global Cosmetic Competitors
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    Chapter 60 Is There a Reliable Scale for Assessing Attitudes and Preferences among Hispanic and Non-Hispanic Consumers?
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    Chapter 61 Guidelines for Assessing and Establishing Effective Questionnaires in a Multicultural Context
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    Chapter 62 An Investigation into the Influence of Language and Culture on the Results of the Questionnaire as Method of Marketing Research
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    Chapter 63 Product Images Versus Consumers Characteristics: South Korean Study
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    Chapter 64 Facets, Dimensions, and Gaps of Consumer Satisfaction: An Empirical Analysis of Korean Consumers
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    Chapter 65 The Impact of Culture on Ethical Business Decision-Making
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    Chapter 66 The Theory of Altruism and Consumer Behavior: Literature Review and Model Development
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    Chapter 67 Psycho-Cultural Profile of Asian Immigrants: Implications for Marketing Initiatives
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    Chapter 68 Salesforce Management in High Context Cultures: Practitioners’ Perspectives
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    Chapter 69 Marketing in Diversity: An Ethnography of two Cultures
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    Chapter 70 A Scale for Assessing Multicultural Shopping Responsibility Among Generation X Consumers
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    Chapter 71 Purchasing Leisure Travel: A Model of the Decision-Making Process Based on Asian Sources
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    Chapter 72 Indian Americans: The Forgotten Segment
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    Chapter 73 Credit Management: Keys to the Home Buying Decision Among African Americans
Overall attention for this book and its chapters
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Title
Proceedings of the 1996 Multicultural Marketing Conference
Published by
Springer International Publishing, May 2015
DOI 10.1007/978-3-319-17395-5
ISBNs
978-3-31-917394-8, 978-3-31-917395-5
Editors

Choudhury, Pravat K.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 36%
Student > Ph. D. Student 3 27%
Other 1 9%
Lecturer 1 9%
Student > Doctoral Student 1 9%
Other 1 9%
Readers by discipline Count As %
Business, Management and Accounting 6 55%
Economics, Econometrics and Finance 2 18%
Psychology 1 9%
Social Sciences 1 9%
Design 1 9%
Other 0 0%