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Chapter title |
A Comparison of African American and Caucasian American Business Students and their General Perceptions of Sex Role Portrayals in Advertising
|
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Chapter number | 29 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_29 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Kathleen Van Scoyoc, John B. Ford, Van Scoyoc, Kathleen, Ford, John B. |