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Mendeley readers
Chapter title |
Marketing to Chinese-Australians
|
---|---|
Chapter number | 26 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_26 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Alvin Mau-sing Chan, Chan, Alvin Mau-sing |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Unknown | 2 | 67% |