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Chapter title |
Toward a Theory of Spokesperson Effectiveness: Implications for the Latino Spokesman in the United States
|
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Chapter number | 57 |
Book title |
Proceedings of the 1996 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17395-5_57 |
Book ISBNs |
978-3-31-917394-8, 978-3-31-917395-5
|
Authors |
Oscar W. DeShields, DeShields, Oscar W. |