↓ Skip to main content
What is this page? Embed badge

Research traditions in marketing

Overview of attention for book
Cover of 'Research traditions in marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing Models: Past, Present and Future
  3. Altmetric Badge
    Chapter 2 Marketing Science’s Pilgrimage to the Ivory Tower
  4. Altmetric Badge
    Chapter 3 Theory or Well-Based Results: Which Comes First?
  5. Altmetric Badge
    Chapter 4 Diagnosing Competition: Developments and Findings
  6. Altmetric Badge
    Chapter 5 Productivity Versus Relative Efficiency in Marketing: Past and Future?
  7. Altmetric Badge
    Chapter 6 Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity
  8. Altmetric Badge
    Chapter 7 Research on Modeling Industrial Markets
  9. Altmetric Badge
    Chapter 8 Scholarly Traditions and European Roots of American Consumer Research
  10. Altmetric Badge
    Chapter 9 Cross-National Consumer Research Traditions
  11. Altmetric Badge
    Chapter 10 The Markets-As-Networks Tradition in Sweden
  12. Altmetric Badge
    Chapter 11 Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
  13. Altmetric Badge
    Chapter 12 The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
  14. Altmetric Badge
    Chapter 13 Metaphor at Work
Attention for Chapter 7: Research on Modeling Industrial Markets
Altmetric Badge

Citations

dimensions_citation
22 Dimensions

Readers on

mendeley
1 Mendeley
Summary Dimensions citations
So far, Dimensions has found 22 publications that cite this research output.

22

The most recent citing publications are shown below. View all 22 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.