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Research traditions in marketing

Overview of attention for book
Cover of 'Research traditions in marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing Models: Past, Present and Future
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    Chapter 2 Marketing Science’s Pilgrimage to the Ivory Tower
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    Chapter 3 Theory or Well-Based Results: Which Comes First?
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    Chapter 4 Diagnosing Competition: Developments and Findings
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    Chapter 5 Productivity Versus Relative Efficiency in Marketing: Past and Future?
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    Chapter 6 Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity
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    Chapter 7 Research on Modeling Industrial Markets
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    Chapter 8 Scholarly Traditions and European Roots of American Consumer Research
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    Chapter 9 Cross-National Consumer Research Traditions
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    Chapter 10 The Markets-As-Networks Tradition in Sweden
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    Chapter 11 Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
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    Chapter 12 The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
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    Chapter 13 Metaphor at Work
Attention for Chapter 4: Diagnosing Competition: Developments and Findings
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Citations

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Chapter title
Diagnosing Competition: Developments and Findings
Chapter number 4
Book title
Research traditions in marketing
Published by
Springer, Dordrecht, January 1994
DOI 10.1007/978-94-011-1402-8_4
Book ISBNs
978-9-40-104615-2, 978-9-40-111402-8
Authors

Peter S. H. Leeflang, Dick R. Wittink

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 50%
Unknown 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Unknown 1 50%

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