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Mendeley readers
| Chapter title |
Marketing Science’s Pilgrimage to the Ivory Tower
|
|---|---|
| Chapter number | 2 |
| Book title |
Research traditions in marketing
|
| Published by |
Springer, Dordrecht, January 1994
|
| DOI | 10.1007/978-94-011-1402-8_2 |
| Book ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
| Authors |
Hermann Simon |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 13% |
| Unknown | 7 | 88% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 2 | 25% |
| Lecturer | 1 | 13% |
| Professor | 1 | 13% |
| Student > Ph. D. Student | 1 | 13% |
| Student > Master | 1 | 13% |
| Other | 2 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 50% |
| Mathematics | 1 | 13% |
| Computer Science | 1 | 13% |
| Economics, Econometrics and Finance | 1 | 13% |
| Social Sciences | 1 | 13% |
| Other | 0 | 0% |