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Mendeley readers
| Chapter title |
Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity
|
|---|---|
| Chapter number | 6 |
| Book title |
Research traditions in marketing
|
| Published by |
Springer, Dordrecht, January 1992
|
| DOI | 10.1007/978-94-011-1402-8_6 |
| Book ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
| Authors |
Albert C. Bemmaor |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Singapore | 1 | 4% |
| Unknown | 22 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 4 | 17% |
| Student > Doctoral Student | 3 | 13% |
| Student > Master | 3 | 13% |
| Lecturer | 2 | 9% |
| Professor | 1 | 4% |
| Other | 3 | 13% |
| Unknown | 7 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 39% |
| Engineering | 4 | 17% |
| Biochemistry, Genetics and Molecular Biology | 1 | 4% |
| Decision Sciences | 1 | 4% |
| Environmental Science | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 7 | 30% |