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Mendeley readers
| Chapter title |
Productivity Versus Relative Efficiency in Marketing: Past and Future?
|
|---|---|
| Chapter number | 5 |
| Book title |
Research traditions in marketing
|
| Published by |
Springer, Dordrecht, January 1994
|
| DOI | 10.1007/978-94-011-1402-8_5 |
| Book ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
| Authors |
Leonard J. Parsons |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 17% |
| Professor > Associate Professor | 1 | 17% |
| Student > Postgraduate | 1 | 17% |
| Unknown | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 1 | 17% |
| Social Sciences | 1 | 17% |
| Engineering | 1 | 17% |
| Unknown | 3 | 50% |