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Mendeley readers
Chapter title |
Marketing Models: Past, Present and Future
|
---|---|
Chapter number | 1 |
Book title |
Research traditions in marketing
|
Published by |
Springer, Dordrecht, January 1994
|
DOI | 10.1007/978-94-011-1402-8_1 |
Book ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
Authors |
Gary L. Lilien |
Mendeley readers
The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 1 | 3% |
Brazil | 1 | 3% |
Unknown | 29 | 94% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 7 | 23% |
Researcher | 3 | 10% |
Student > Bachelor | 3 | 10% |
Professor > Associate Professor | 3 | 10% |
Student > Doctoral Student | 2 | 6% |
Other | 8 | 26% |
Unknown | 5 | 16% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 16 | 52% |
Economics, Econometrics and Finance | 4 | 13% |
Arts and Humanities | 1 | 3% |
Agricultural and Biological Sciences | 1 | 3% |
Computer Science | 1 | 3% |
Other | 3 | 10% |
Unknown | 5 | 16% |