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Mendeley readers
| Chapter title |
Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
|
|---|---|
| Chapter number | 11 |
| Book title |
Research traditions in marketing
|
| Published by |
Springer, Dordrecht, January 1994
|
| DOI | 10.1007/978-94-011-1402-8_11 |
| Book ISBNs |
978-9-40-104615-2, 978-9-40-111402-8
|
| Authors |
K. E. Kristian Möller |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | 8% |
| Unknown | 12 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 4 | 31% |
| Lecturer | 1 | 8% |
| Professor | 1 | 8% |
| Student > Master | 1 | 8% |
| Researcher | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 4 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 46% |
| Social Sciences | 2 | 15% |
| Economics, Econometrics and Finance | 1 | 8% |
| Unknown | 4 | 31% |