↓ Skip to main content
What is this page? Embed badge

Research traditions in marketing

Overview of attention for book
Cover of 'Research traditions in marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing Models: Past, Present and Future
  3. Altmetric Badge
    Chapter 2 Marketing Science’s Pilgrimage to the Ivory Tower
  4. Altmetric Badge
    Chapter 3 Theory or Well-Based Results: Which Comes First?
  5. Altmetric Badge
    Chapter 4 Diagnosing Competition: Developments and Findings
  6. Altmetric Badge
    Chapter 5 Productivity Versus Relative Efficiency in Marketing: Past and Future?
  7. Altmetric Badge
    Chapter 6 Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity
  8. Altmetric Badge
    Chapter 7 Research on Modeling Industrial Markets
  9. Altmetric Badge
    Chapter 8 Scholarly Traditions and European Roots of American Consumer Research
  10. Altmetric Badge
    Chapter 9 Cross-National Consumer Research Traditions
  11. Altmetric Badge
    Chapter 10 The Markets-As-Networks Tradition in Sweden
  12. Altmetric Badge
    Chapter 11 Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches
  13. Altmetric Badge
    Chapter 12 The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
  14. Altmetric Badge
    Chapter 13 Metaphor at Work
Attention for Chapter 12: The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
Altmetric Badge

Citations

dimensions_citation
22 Dimensions

Readers on

mendeley
3 Mendeley
Summary Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History
Chapter number 12
Book title
Research traditions in marketing
Published by
Springer, Dordrecht, January 1994
DOI 10.1007/978-94-011-1402-8_12
Book ISBNs
978-9-40-104615-2, 978-9-40-111402-8
Authors

Franck Cochoy

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 33%
Unknown 2 67%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Unknown 2 67%

This page is provided by Altmetric.