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Chapter title |
Does the Degree Designation of a Doctor Make a Difference in the Consumer Selection Process: An Empirical Study
|
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Chapter number | 106 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_106 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Paul J. Solomon, James S. Hensel, Solomon, Paul J., Hensel, James S. |