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Chapter title |
The Role of Marketing in Mass Transit
|
---|---|
Chapter number | 105 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_105 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Mary F. Smith, Nabil Razzouk, Scott A. Richardson, Smith, Mary F., Razzouk, Nabil, Richardson, Scott A. |