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Timeline
Chapter title |
Obtaining a Premium Price by Managing the Firm’s Reputation for Quality
|
---|---|
Chapter number | 63 |
Book title |
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13254-9_63 |
Book ISBNs |
978-3-31-913253-2, 978-3-31-913254-9
|
Authors |
Roger J. Best, Del I. Hawkins, Charles M. Lillis, Best, Roger J., Hawkins, Del I., Lillis, Charles M. |